HOW TO CREATE A PROFESSIONAL DISPLAY
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DID YOU KNOW?
Your display is your calling card—your storefront, your platform, and your opportunity to truly impress and showcase your work at a craft show. The professionalism and overall aesthetic of your display are considered during applicant selection. The display image submitted also helps us to determine artisan placement if accepted into the show. Ask yourself: Is your display creative? Does it stand out and draw customers in? Are products displayed cohesively, with similar items grouped together? Is your tablecloth or skirting clean, crisp, and draped to the floor? Is your display bright and airy to best showcase your products? Does it help increase sales? Designing a display can feel overwhelming. Think like a brick-and-mortar retailer by creating a clear theme that captures attention immediately. Choose props that complement your collection and theme—risers, crates, stands, mannequins, and more. You don’t need to display every item on the table. Less is more; open space allows customers to focus on your products, with extra inventory stored neatly underneath. Need inspiration? Check out these display ideas! Find plenty of craft show and display tips, tricks and ideas on Google and Pinterest. |



